During the epidemic, Ou Jie put advertisements on Focus Interview and Oriental Time and Space, which were the most concerned news channels of CCTV. During the epidemic period, the masses of people were isolated at home to fight against COVID-19. The time period we launched made more consumers know Oujie, and along with the strong news of the epidemic and the connection between disinfection products, it deepened the impression and disinfection awareness of consumers.

As the only national level professional film channel, CCTV-6 always takes the promotion of films, the cultivation of film audiences, and the dissemination of film and television culture as its purpose, adheres to the creation of realistic themes, and pays attention to the transmission of mainstream values. It broadcasts more than 4700 domestic films annually. Its average audience rating and market share are among the best among the national star channels, with a total coverage of more than 1.2 billion people. It is the world's largest film audience platform.

The core audience of the film channel has a natural fit with Oujie's target consumers. The audience of the film channel loves life and pursues quality. Oujie's products are intended to ensure that people can disinfect their lives with quality assurance, provide customers with first-class products and services, and make life better. The huge influence and super high added value of the film channel are powerful "weapons" to build the brand image of Oujie and promote sales.